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How to Use YouTube Shorts to Grow Your Channel
Did you realize that over 213 million Shorts have been produced by 12 million YouTube channels, and that views have already topped 5 trillion? YouTube has prioritized Shorts, and the strategy is paying off.
This fast, bite-sized material has been a huge success for YouTube and the producers it supports.
Making videos can take a long time. The Shorts feature allows producers to upload on the spur of the moment, using only a smartphone.
The actual value of Shorts material, though, is exposure. With the appropriate video, you may immediately get in front of a wide audience. This implies that YouTube producers now have a fantastic opportunity to scale their channel growth and increase their engagement rate.
A simple glance at YouTube's #Shorts home page will give you an estimate of the number of views this material is receiving.
This essay will go through the fundamentals of how a smart Shorts strategy may assist boost channel development rapidly.
YouTube Shorts: The Basics Creators Need to Know
Before we get into utilizing Shorts as a channel expansion strategy, let's go through the fundamentals of the product.
YouTube Shorts are vertical or square videos of 60 seconds or less.
Shorts can be a continuous 60-second video or numerous 15-second films concatenated.
However, if you utilize music from YouTube's Audio Library, your Short will be limited to 15 seconds.
YouTube counts views for short films in the same way that it does for normal videos.
Views of YouTube Shorts contribute to a channel's overall watch time, but not to eligibility in the YouTube Partner Program (YPP).
Shorts subscriptions count toward the 1000 required to be eligible for the YPP.
Shorts, unlike more ephemeral video such as YouTube Stories, Instagram Stories, and Snapchat, do not evaporate and remain on YouTube.
While watching your Shorts, viewers may share, comment, like, hate, or subscribe to your channel.
To make your Shorts, use YouTube's built-in creative tools to capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, manage the pace of your film, and put together numerous 15-second video clips.
Shorts videos must be vertically or squarely orientated, between 15 and 59 seconds long, and use the hashtag #Shorts in the title or description.
Shorts may be accessed via the YouTube site, your channel page, alerts, or the app.
How to Use YouTube Shorts as a Growth Strategy
The most exciting advantage of Shorts is the possibility of exposure. TikTok, for example, makes it incredibly easy to immediately get in front of a wide audience, which is great for targeting viewers with short attention spans.
Even more exciting, your material may be offered to non-subscribers, allowing you to reach a new audience! YouTube has also made the subscriber box constantly visible when you submit a Short, making it simple for others to subscribe if they like what they watch.
Of course, just like regular videos, your Shorts must provide value to the audience in whatever form they take. However, there are certain shortcuts you may use to get started:
Keep it Short and Sweet: If you're accustomed to posting frequent long-form videos on YouTube, you're probably used to grabbing viewers with a 20-60 second opener. You won't have that luxury, so make the initial few seconds of your film intriguing and attention-grabbing.
Always provide value: Don't just make something for the purpose of doing something. Instead, use your Shorts to provide value to your audience and tie the material with a goal, like as increasing interaction by 5% or acquiring 250 new subscribers.
Use Replays: Because shorts are played on a loop, consider how your material will come across if it is repeatedly repeated.
Recognize the Format: YouTube Shorts are not intended for abbreviated versions of lengthier videos. They should be stuff that your audience can simply comprehend.
Ideas for YouTube Shorts Content
Shorts may bring value to your audience and beyond in a variety of ways. There are several themes you may cover, whether it's providing some short suggestions, a mini-sized how-to, or something funny.
Let's look at five ideas that you might utilize as a springboard for your own:
#1 Promote Your Regular Channel
Make use of YouTube Shorts to advertise and expand your main channel. Every time you upload a Short, your material has a chance to be seen, and that viewer might become a channel subscriber or someone who connects with your main channel content.
#2 Tease your Audience
Use the format to whet the audience's appetite for what's to come in a longer-form video.
#3 Behind-the-scenes Footage
BTS footage can be a lot of fun and produces great Shorts material.
#4 Create Engagement on the Fly
Instead of devoting time to watching a full-length video, YouTube Shorts allows your viewers to interact with you on the move. Short, snappy material keeps your readers interested until the finish.
#5 Jump on Trends
Shorts allow producers to capitalize on a trend, such as a popular dance routine or challenge on social media.
Should You Make a Separate Channel for YouTube Shorts?
When it comes to developing a distinct channel for Shorts material, there are two schools of thinking. Yes, yes, and no, categorically not. The issue is, there is no correct or incorrect answer. It all depends on how comfortable you are as a developer.
Some producers prefer to create distinct channels for Shorts material, which is an excellent audience building approach if the videos are significantly different from your typical work.
Some YouTubers are starting new channels to keep their short-form and long-form work distinct.
Consider MrBeast, whose Shorts channel has roughly 13 million subscribers and 1.4 billion views to date:
Should You Make a Separate Channel for YouTube Shorts?
There are two schools of thought when it comes to developing a distinct channel for Shorts material. Yes, totally, and definitely not. The fact is, there is no right or incorrect response. It all depends on what you as a creative are comfortable with.
Some producers prefer to create distinct channels for Shorts material, which is a terrific audience building approach if the videos are drastically different from your typical work.
Some YouTubers are forming different channels to keep their short-form and long-form work distinct.
Take, for example, MrBeast, whose Shorts channel has roughly 13 million members and 1.4 billion views to date:
Any new subscribers you gain via Shorts will, by definition, be interested in your short-form material. However, although shorts bring in new subscribers, these same subscribers will only watch new shorts and not your lengthier films.
However, if you like generating Shorts and the topic is connected to your long-form video, it may be best to keep publishing to your existing channel.
You may always experiment and observe how your audience reacts before making adjustments.
How to Make Money with YouTube Shorts
If you're a YouTube Shorts maker, you should read our earlier piece about how to make money with YouTube Shorts.
Because Shorts are shorter than ordinary YouTube videos, they cannot be monetized. Shorts are therefore difficult to commercialize, but not impossible.
Shorts can only be marketed using AdSense if:
Views come from the main page rather than the Shorts shelf.
There was no music from the Shorts catalog utilized. Any view with copyright music applied from the app or reported by Content ID will not be monetized).
Alternatively, filmmakers who use elements from the YouTube Shorts collection may be eligible for a compensation from the YouTube Shorts Fund. The $100 million initiative promises to reward inventors with monthly payments of up to $10,000.
Surprisingly, almost 40% of artists who received funds from the Fund last year were not members of the YouTube Partner Program (YPP).
Users who will get payments from the year-old Shorts Fund should have gotten notices from YouTube.
5 Takeaways to Use Shorts to Grow Your YouTube Channel
Concentrate on creating #Shorts content that actually resonates with your audience.
Consider YouTube Shorts to be a means to an end. The objective may not be for the Shorts to be successful, but rather to draw attention to your channel.
If you're new to YouTube, they might be a terrific method to establish yourself and gain some early traction.
With each Short you upload, always provide value to the audience.
YouTube shorts are excellent for increasing visibility and subscribers. Viewers interested in Shorts, on the other hand, will mostly seek for Shorts. If you want to expand your regular channel, your major objective should be to convert your Shorts viewers into regular content viewers.
If you're not already producing Shorts, this could be a good time to start. You only need a smartphone and a topic to get started!
